Health Professionals Toolkit
Working with the media
If you have some positive news about how you are promoting cycling to staff and patients, then why not promote it to the media? It could give your work positive exposure, and it’s all good encouragement for other health professionals to get behind cycling.
Writing a press release
There’s a press release template you can use to publicise your story – download it here.
Tips on getting media coverage for your story:
Write a great headline: a short, sharp headline that conveys your message is the first step to getting good publicity.
One page: keep your press release to a single A4 sheet. Stick to the point and only include essential information and quotes.
Email it: many journalists now prefer to receive press releases by email. Format it as plain text rather than HTML and send it in the body of the email, not as an attachment.
Date it: include the date of the event in your headline.
Include a quote: a short but lively quote from a spokesperson adds to the impact of a press release.
Contact for more information: include contact details for the person a journalist can contact for more information.
